…and also how you can design against them. Nice one @ribotminimus
Hey you, designer, put that coffee down. How Caffeine Can Cramp Creativity : The New Yorker
Fooled By Your Own Brain
A well written, interesting article covering some basics of perception and how easy it is to fool us humans.
“If you’re like the vast majority of Köhler’s respondents, you’re compelled by the idea that malumas are soft and rounded (like the shape on the left), whereas taketes are sharp and jagged (like that on the right). As Köhler showed, words carry hidden baggage that may play at least some role in shaping thought. What’s surprising, perhaps, is how profoundly a single word can shape material outcomes over time.”
(via The Surprising Psychology of How Names Shape Our Thoughts : The New Yorker)
This Is Your Brain on Coffee
Good to know what the good stuff does to our brains.
Some useful stuff from Google
Google I/O 2013 – Cognitive Science and Design (by GoogleDevelopers)
“This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely treated as an information processing machine, and we will teach the audience its attributes, its advantages, its limitations, and generally how to hack it. While the content will provide a deep review of recent cognitive science research, everything presented will also be grounded in example design work taken from a range of Google applications and platforms. Specific topics will include: edge detection, gestalt laws of grouping, peripheral vision, geons and object recognition, facial recognition, color deficiencies, change blindness, flow, attention, cognitive load balancing, and the perception of time.’
(Source: https://www.youtube.com/)
Future of Web Design Workshop Slides, Notes and Handouts
Here’s all the stuff from the Psychology for Designers workshop Dave Ellender and I ran at Future of Web Design in May.
- Slides & notes (PDF 22Mb)
- Handouts (PDF 3Mb)
Links to all the studies we talked about are on Delicious.
Experts in Human Emotion
A great set of videos from experts in human emotion.
Highlights include:
-What is an emotion?
-Emotion and judgment
-Pleasure and reward in the brain
-Emotion and cognition
There are loads to look through.
Experts in Human Emotion video series
Restaurant menu psychology: tricks to make us order more
More restaurant menu ‘tricks’.
From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals
I don’t know about you, but to me Wednesday is sun-shiney yellow. Tuesday is hunter green, Thursday purple-ish blue and Friday a deep red. Monday is white, a blank slate and a chance for a new week, whereas Saturday is sparkly black. Sunday is gray, the depressing slouch towards the beginning of the work-week, but also a convenient mix of Saturday and Monday.
Many Designers hear, touch and taste in colour, a phenomenon called synesthesia.
Hearing, Touching and Tasting in Color | Mind Read | Learn Science at Scitable
