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Hello FOWD NYC.
(Source: http://www.slideshare.net/)
4,000-year-old brain preserved after boiling in its own juices. Discover/ Altinoz et al. (2013)
A coercive monetization model depends on the ability to “trick” a person into making a purchase with incomplete information, or by hiding that information such that while it is technically available, the brain of the consumer does not access that information. Hiding a purchase can be as simple as disguising the relationship between the action and the cost
The clue is the word “tricks” in the title. Bad, bad, bad.
Gamasutra: Ramin Shokrizade’s Blog – The Top F2P Monetization Tricks
Why Behavior Change Apps Fail To Change Behavior
Here’s the rub:
“Unfortunately, too many companies build their products betting users will do what they should or have to do, instead of what they want to do. They fail to change behaviors because they neglect to make their services enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier.”
Why Behavior Change Apps Fail To Change Behavior on TechCrunch
Nice to see numbers against the theory. I’m not sure why they didn’t credit BJ Fogg, they’e his ideas after all.
My mistake they are Cialdini’s Six Principles of Influence. Thanks Miss Hilde for the correction.
(via The Psychology of Social Commerce [Infographic] | eCommerce Best Practices)
A guide to creativity
Some good tips to improve creativity.
Why would anyone sign up for such a raw deal? Research in psychology can help explain how payday lenders command such a powerful – and toxic – appeal. Payday lenders profit from people’s tendency to discount the future: distant rewards are worth less than immediate ones.
Science proves haters gonna hate.
Some people are just downers.
Poor data, secret analysis, and logical errors: Does Neuromarketing work?
“The poor data and shoddy logic behind a hyped business boom.”
Basically, no. Couldn’t agree more.
Poor data, secret analysis, and logical errors: Does Neuromarketing work?
