Tag Archives: design
Listen to me on the Web Psychologist Podcast
I talk to Nathalie Nahai, the Web Psychologist on her podcast. We talk about The best way to research customers in a different culture or country The role of UX in designing persuasive websites… and why I hate the term … Continue reading
Understanding human behaviour: taking a more complex approach
An interesting read on data gathering to understand behaviour. Large-scale surveys are useful but if we are serious about changing behaviours, we must use every tool to understand human complexity Why you might ask; One of the key takeaways from … Continue reading
Fooled By Your Own Brain
A well written, interesting article covering some basics of perception and how easy it is to fool us humans. Fooled By Your Own Brain
Some useful stuff from Google Google I/O 2013 – Cognitive Science and Design (by GoogleDevelopers) “This session will provide an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely … Continue reading
Future of Web Design Workshop Slides, Notes and Handouts
Here’s all the stuff from the Psychology for Designers workshop Dave Ellender and I ran at Future of Web Design in May. Slides & notes (PDF 22Mb) Handouts (PDF 3Mb) Links to all the studies we talked about are on … Continue reading
Experts in Human Emotion
A great set of videos from experts in human emotion. Highlights include: -What is an emotion? -Emotion and judgment -Pleasure and reward in the brain -Emotion and cognition There are loads to look through. Experts in Human Emotion video series
Restaurant menu psychology: tricks to make us order more
More restaurant menu ‘tricks’. From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals Restaurant menu psychology: tricks to make us order more
Google’s Dead-Simple Tool For Making UX Decisions
It starts with a mindset, that every design decision they make affects user emotion in a positive or negative way. Obviously, that means iteration needs to tip the scales to positive emotions, and to do that, the team follows the … Continue reading
