Considered vs non-considered e-commerce purchases and why they are important
Understanding the difference can help you optimise your ecommerce store.
UX
User Experience (UX) is where I came from. 15 years of working on UX projects, relaunches and redesigns on some of the biggest properties on internet.
The simple, easy and quick way to get to the real user need
A lightweight way to uncover user need.
How to do a UX Review: The Definitive Guide.
It’s four years since I wrote How to Do a UX Review on 24 ways. Since then I have done many more UX reviews for large organisations, growing companies and startups and learnt an awful lot. It’s time to share that knowledge.
Don’t focus on competitors & features focus on users & their needs
Look forward don’t look back.
An Introduction to Jobs to be Done (JTBD)
A no-nonsense guide for product teams. Read time is 6m.
Myths in Psychology and Product Design / UX
A series of articles debunking some common myths.
User research in B2B for Jobs to be Done (Jobs to be Done)
I’ve spent most of the last 15 years either conducting or commissioning UX and digital product research so it’s time I share my experience of JTBD research in an enterprise business to business (B2B) world.
User Experience vs Security: the great stand-off
Us product people have to walk the fine line between the two.
Persona photos and where to find them
I asked on Twitter where to find persona photos. Here’s what came back.
The Product / UX Lifecycle. A series of articles from me.
A series of three articles on designing better digital products across the full user lifecycle.