The Behavioural Design Lab is a is a new initiative from the UK Design Council and Warwick Business School.
It’s all about Big Psychology, setting direction and encouraging big behavioural shifts. It’s good to see design as an industry start to tackle some big ideas. Looking forward to seeing some actual design.
"It blew my mind."
"Doesn’t just reel off studies, but teaches you how to research for yourself. Wonderful."
"Definitely worth checking out, for both designers and developers. Easy to read, and full of useful links and examples."
"I bought it. And I'm not even a designer."
About / contact Joe Leech
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